According to Flurry, the average news mobile application session clocks in at ten minutes – even game apps don’t do that.

The mobile analytics company was one of four panelists at the “App-vertising” panel here at South by Southwest. Representatives from Foursquare, I’m Big in Japan, Flurry and Mobile Behavior gathered to talk about the next generation of mobile advertising with a focus on the $4.2 million downloadable application market.

Can people get even dumber? Forgive me for the cynical view of my own species but … well, some of my best friends are human. Actually dumber is not quite accurate. Can they get even more ignorant? If our lack of interest in anything besides ourselves wasn’t bad enough, now humanity is being aided and abetted by the latest in technology.

To wit, this advance being unveiled at the MSN homepage:

The average American spends 66 hours a month online. While publishers can't make readers spend all of that time on their webpages, they can make sure readers are engaged with the brand, even if they are spending time on another domain.

However, it will require a few helpful tools:

Does your sales forecast call for clouds? Cloud computing – in which hosted services are delivered over the Internet – is gaining traction in many industries as companies look for cost-effective ways to manage IT infrastructures and applications such as customer relationship management (CRM). For media companies looking for cost-effective ways to upgrade their aging tech systems, the cloud may hold at least part of the answer.

Aggregate mobile data in the U.S. is expected to reach 20 exabytes (that’s 20 billion gigabytes) by 2013. Another study predicts that mobile data traffic will double every year through 2014.

If you think the content game has been rapidly changing, try being in sales. While editorial staffs get to dream up new ways of delivering information, it’s the sales staff that often has to figure out how to monetize it.

Let’s get something out of the way: I absolutely enjoy reading Silicon Alley Insider. Its tech and media stories often find their way into our Daily Buzz email and the publication is big part of my morning Google Reader binge.

However, after reading the site for a few months I’ve noticed the publication often relies on the shameless use of women and sex-related headlines to drive pageviews. 

A few examples: