Business

Mobile advertising's moving targets

The constantly evolving state of devices, creative and metrics make it difficult for publishers to define their role.

Can your best performers be noxious weeds? In times of transition, the answer is most definitely yes.

Online metrics shift from page views and uniques to a more tangible measure of success: revenue.

New app for Mac enthusiast title lets readers rate reviews, add comments and share articles.

More options for resource-constrained media companies looking to supplement original content.

Rise of topic-focused content providers helps publishers supplement their own sites.

National, local advertisers both seen investing heavily in targeted ads as ROS buys decline.

Canon launches BT advertising platform across its 45 B2B sites.

Marketing leaders demonstrate more revenue growth than their competitors.

Gawker Media redesigns with eye to iPad and iPhone app.