Home

Advertising

Event
Event Date: Tue, 2010-07-27
Related Terms:
AOL
B2B
bank
chief operating officer
Christina Bender
Consumer
director
e-readers
Enthusiast
Eric Litman
Local / Newspaper
Mike Rancilio
Person Career
Person Education
smartphones
Social Media
tackle
Technology
The Atlantic Monthly
The Atlantic Monthly
The New Republic
Operations
Advertising
Mobile
Event
Event Date: Wed, 2010-06-30
Related Terms:
B2B
Consumer
Enthusiast
Local / Newspaper
Metrics
Advertising
Technology
Mobile
Event
Event Date: Wed, 2010-05-26
Related Terms:
analyst
B2B
Chris Wilkes
CHRIS WILKES VP
Consumer
DIGITAL EDITIONS
e-reader
e-readers
EMARKETER Noah Elkin
energy
Entertainment
forward
GREG HANO
Gregg Hano
NOAH ELKIN
Person Career
Person Education
Rob O'Regan
smart phones
Technology
The New Newsstand
The Next Newsstand
VP
Operations
Advertising
Technology
Mobile

Mobile advertising's moving targets

Mobile advertising's moving targets

The constantly evolving state of devices, creative and metrics make it difficult for publishers to define their role.

Targeted display ads seen driving online ad spend

Targeted display ads seen driving online ad spend

National, local advertisers both seen investing heavily in targeted ads as ROS buys decline.

Exchange services help publishers sell, buy audience data

Exchange services help publishers sell, buy audience data

Evolving audience data marketplace promises new revenue opportunities.

A ‘niche within a niche’: Behavioral targeting for B2B advertisers

A ‘niche within a niche’: Behavioral targeting for B2B advertisers

Canon launches BT advertising platform across its 45 B2B sites.

Hearst Magazines sees 29% YOY growth of digital properties

Core digital sites also show 46% growth in advertising revenue.

Marketing services drive B2B publisher growth, study finds

Marketing services drive B2B publisher growth, study finds

Marketing leaders demonstrate more revenue growth than their competitors.

10 key elements of a digital media kit

10 key elements of a digital media kit

Don’t underestimate the importance of your online media kit for attracting (or repelling) media buyers.