Revenue Streams

Event Date: Sat, 2010-04-24

Experimenting with a new journalism model

Experimenting with a new journalism model

NewsLabs prepares a new platform to help independent journalists produce, distribute – and profit from – quality content.

General news is a niche market

If Google can’t make money off the news, who can? That’s the heart of a brilliant post by C.D. Nixon which says a bunch of things most journalists and many publishers can’t bear to admit. Nixon’s post  features a picture of a Google search for “Afghanistan war.”  


Audiences and advertisers offer solution for media brands' content needs

Most media companies are running on skeleton editorial crews, but must feed a constant 24/7 demand for new content online. If your editorial team can't consistently produce enough content to satisfy reader demand, those readers may drift away.  Many media companies succeed in spite of stretched editorial staff by blending professional editorial content with user-generated content (UGC) and advertiser-generated content (AGC).



Event Date: Tue, 2010-04-06
Event Date: Wed, 2010-04-21
Event Date: Wed, 2010-03-24

Magazine industry spends millions preaching to the choir

On a list of industries with too much money the leader would clearly be banking followed probably by oil. What about magazine publishing? While it is certainly ahead of typewriters (repair & manufacture of), I don’t think it would crack the top 1000. Despite this, the industry has collectively decided it is time to waste some of this precious resource. Thus the just-announced multimillion-dollar ad campaign touting the "power of print."


How The Knot diversified its revenues by going niche, building scale

"Media has become a platform of services," said David Liu, CEO of The Knot, during day one of Federation of International Periodical Publishers (FIPP) Digital Innovators Summit yesterday. During a session named, "Digital revenues: beyond the banner," Liu laid out how The Knot transformed itself from a handful of websites relying on national display advertisers for well over 50 percent of its revenues in the early 2000's to a network of over 280 sites with less than 20% reliance on display today.


© 2010 Vital Business Media, Inc.