Editorial

Ten tips for more effective Tweets

Ten tips for more effective Tweets

A brief boot camp for publishers who want to give good tweet.

How publishers are making news more personal

How publishers are making news more personal

As news consumption paradigms shift, publishers try to provide more relevant news to readers.

Mac|Life gets social with new iPad app

Mac|Life gets social with new iPad app

New app for Mac enthusiast title lets readers rate reviews, add comments and share articles.

6 ways to boost online content volume

6 ways to boost online content volume

More options for resource-constrained media companies looking to supplement original content.

Content syndication gets more niche-oriented

Content syndication gets more niche-oriented

Rise of topic-focused content providers helps publishers supplement their own sites.

iPad paves the way for made-for-mobile publications

iPad paves the way for made-for-mobile publications

Sideways and Nomad Editions launch new digital-only magazines.

The misused and overused: digital media buzzwords

The misused and overused: digital media buzzwords

Engage, monetize, optimize ― what do these words really mean?

What AOL's Patch expansion means for local news publishers

What AOL's Patch expansion means for local news publishers

Hyperlocal push is a threat - and an opportunity. 

Is social media optimization part of your digital toolkit?

Is social media optimization part of your digital toolkit?

Web publishers that have tuned their websites for search engines are now discovering benefits in optimizing their digital content for social media as well. Technology from a startup called Gigya enables publishers to integrate authentication and content sharing across multiple social media platforms. Another startup, Janrain, has released a new feature for its user-management platform that captures users’ social profile data, giving publishers more insights into the activities and behaviors of their audience.

Who are you calling old?

Who are you calling old?

How three of America's oldest cultural magazines are adapting online.