Rob ORegan's blog

Economist seeks to replicate ‘immersive’ qualities of print on iPhone and iPad

Forthcoming apps, due later this year, will focus on ‘lean-back’ reading experience.

Targeted display ads seen driving online ad spend

National, local advertisers both seen investing heavily in targeted ads as ROS buys decline.

A ‘niche within a niche’: Behavioral targeting for B2B advertisers

Canon launches BT advertising platform across its 45 B2B sites.

Hearst Magazines sees 29% YOY growth of digital properties

Core digital sites also show 46% growth in advertising revenue.

Is social media optimization part of your digital toolkit?

Web publishers that have tuned their websites for search engines are now discovering benefits in optimizing their digital content for social media as well. Technology from a startup called Gigya enables publishers to integrate authentication and content sharing across multiple social media platforms. Another startup, Janrain, has released a new feature for its user-management platform that captures users’ social profile data, giving publishers more insights into the activities and behaviors of their audience.

iPad app update: Pricing model needs a quick fix

Lack of subscription options tweaks users – and publishers aren’t happy either.

Spanfeller: 'Web advertising works'

Former Forbes.com CEO hopes to replicate high-volume online success with forthcoming food website.

What the new BlackBerry means for B2B publishers

WebKit browser, app store improvements improve value proposition for publishers.

A better way to monetize search traffic?

Many traditional publishers have been steamrolled in the search-driven economy by aggregators and content farms that are much more effective at tuning their content for search engines. Now, more tools are emerging to help them fight back.

I need a great story - just not from this site

Startup falls short on promise of 'reliable, high-quality stories' - at least for one editor's needs.