Prescott Shibles's blog

Facebook Places: What it means for media brands

Facebook has launched its much-anticipated location-based service, "Facebook Places," which allows users to "check in" to certain locations such as restaurants, bars, music festivals, etc. Find out how journalists and app-builders both can use the service.

Hearst's LMK builds CMS add-on to create Facebook, iPhone and Android apps

Hearst-incubated startup proves that multichannel publishing can be both cost-effective and profitable.

Five ways to save Condé Nast's Reddit

Reddit shouldn't need to ask for reader donations. Here are 5 revenue-generating they could start building now.

Should publishers trust Google's new paywall initiative?

 Google is taking a cue from Apple and recognizing the potential to make money from publisher paid content initiatives, but is it good for publishers?

Paywalls: a salesperson's FAQ

Paywalls can create anxiety for sales teams due to potential traffic impact. Here are six ways to turn an aggravated sales rep into an enthusiastic brand advocate.

Change is afoot at eMedia Vitals

A new homepage layout, a new approach to product development

Creating a Web-based glossary

Agile development: eMedia Vitals targets a launch a week

Sneak peak at the redesign process of eMedia Vitals

iPad video roundup: Who's got game?

Six magazines and a newspaper share their visions for how users will interact with their brands using ereaders or tablets.