Most media companies are running on skeleton editorial crews, but must feed a constant 24/7 demand for new content online. If your editorial team can't consistently produce enough content to satisfy reader demand, those readers may drift away.  Many media companies succeed in spite of stretched editorial staff by blending professional editorial content with user-generated content (UGC) and advertiser-generated content (AGC).

Audiences want to interact with media brands on mobile devices—via “untethered digital content”  said John Loughlin, Hearst Magazines EVP and general manager, at the recent Digital Innovators' Summit in Berlin.

Publishers are sure to glean value from a new magazine innovations report from Federation of the Periodical Press (FIPP) and UK-based Innovation Media Consulting Group.  The Innovations in Magazines 2010 World Report (PDF), published for FIPP, contains over 31 trends from companies around the globe.

Aggregate mobile data in the U.S. is expected to reach 20 exabytes (that’s 20 billion gigabytes) by 2013. Another study predicts that mobile data traffic will double every year through 2014.

Facebook fan pages, Twitter accounts, LinkedIn – the social media world is fraught with user names, passwords and cryptic symbols. Media companies have accepted that they have to get on the bus, but they'd like to limit the number of transfers (a.k.a. log-ins) that they have to make. 

The Mobile Marketing Association (MMA) recently released a white paper detailing best practices for running a U.S. cross-carrier mobile content program, including mobile couponing. Sending coupon offers to your list of readers and prospects has its own set of opportunities—Ping Mobile's holiday couponing campaign for clothing brand Ed Hardy achieved a double opt-in rate of more than 73 percent—but the limitations are worth noting, as well.

Drop.io launched multimedia-rich press release platform PressLift Feb. 3 during New York's Social Media Week. The software allows PR professionals to integrate video, audio files and supplemental images into press releases. 

PressLift aims to provide journalists with everything they need to understand and access a press release's subject matter, in a time-saving platform. 

You could say directories are in Bruce Brownson’s blood.

Brownson's parents founded database company Congressional Staff Directories (CSD) in 1959. When Brownson took over as president and publisher in 1987, he helped transition the company into the online market before selling it in 1996 to CQ Press.

There is a rugged facet of B2B publishing—one that focuses on traditionally testosterone-fueled industries like construction, trucking, firefighting, agriculture and the military.

You've been sending out regularly scheduled e-newsletters forever, but when was the last time you thought about how you are deploying them? These offerings need to get to recipients quickly and efficiently to maximize the from-me-to-you urgency of the message. After all, open communication is the key to any successful relationship. 

There are a plethora of choices out there, so here a few things publishers should keep in mind when considering a next-generation e-newsletter deployment service: