Mitch Speers's blog

How not to get a journalism job

 Aspiring journalist looking for a job? Please do your homework first.

Why activated readers are more valuable

Why activated readers are more valuable

More advertisers are requiring you to prove you have the right audience.  What metrics can you use to make your case?

What metrics are advertisers really interested in?

What metrics are advertisers really interested in?

Digital agency veteran Drew Neisser on what metrics matter, and why.

Can you be sued for comments posted by users?

If you edit user-generated content on your site, are you opening your site up to lawsuits?

Should you build a Facebook app?

Facebook apps have the potential to drive lots of engagement with your site, or lots of prospects for your advertisers.  Should you take the plunge?

Facebook groups vs. fan pages: which should you use?

A feature comparison to help you decide which approach is better for your brand.

6 effective Web tools for smaller media companies

Some of the hosted tools we use because they are smart, easy, fast and cheap.

Does CJR report tell us anything new?

Is anyone really surprised that print magazines are more carefully edited than their websites?

Website redesign roles: a template

Website redesigns work better when everyone understands their role in the process. 

How to make your online directory matter to advertisers

Here's a hint: Think 'vertical search engine.'

Resources