Incorporating user feedback in your iPhone application with Abe Burns - VitalCast Episode 02

For episode two, we spoke with Abe Burns, Director of Online Marketing at Variety.

Burns, along with the other members of Variety's staff, helped create the magazine first iPhone application earlier this year. After listening to user feedback, the team made some adjustments and the positive reviews came flowing in.

Show highlights:

  • What was it like putting out version two? (1:15)
  • Dont make your user think too much. (2:00)
  • Watch your users with your app. (3:20)
  • Don't use Safari to open articles, keep it all in the app. (6:30)
  • What was it like planning the application? (9:30)
  • When making your own app, be sure to user test. Trust your users (11:45)
  • Based on the negative reviews received with the first version, do you wish you did more testing? (13:20)
  • No feedback is worse. (14:20)
  • How long did it take to make? (15:20)

You can find Variety's application here (iTunes link).

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About Sean Blanda

Sean Blanda's picture

Job Title
Editor

Bio

Sean Blanda is an editor of eMedia Vitals and a writer based out of the Fistown neighborhood in Philadelphia. Named by UWIRE as one of the top 100 young journalists in 2008, he has served as Web Editor of several publications, including the Philadelphia City Paper.

He has also been published in the Philadelphia Daily News, Philadelphia Inquirer and the Wilmington News Journal. He is the lead organizer of the national BarCamp News Innovation in Philadelphia.

Sean also co-founded and writes for Technically Philly, a news site that covers the technology industry in Philadelphia.