For episode two, we spoke with Abe Burns, Director of Online Marketing at Variety.

Burns, along with the other members of Variety's staff, helped create the magazine first iPhone application earlier this year. After listening to user feedback, the team made some adjustments and the positive reviews came flowing in.

Show highlights:

• What was it like putting out version two? (1:15)
• Dont make your user think too much. (2:00)
• Watch your users with your app. (3:20)
• Don't use Safari to open articles, keep it all in the app. (6:30)
• What was it like planning the application? (9:30)
• When making your own app, be sure to user test. Trust your users (11:45)
• Based on the negative reviews received with the first version, do you wish you did more testing? (13:20)
• No feedback is worse. (14:20)
• How long did it take to make? (15:20)

You can find Variety's application here (iTunes link).