Home » Articles

Articles

09.03.10
During transition, beware the killer weeds

Can your best performers be noxious weeds? In times of transition, the answer is most definitely yes.
09.02.10
How publishers are making news more personal

As news consumption paradigms shift, publishers try to provide more relevant news to readers.
09.02.10
Ten tips for more effective Tweets

A brief boot camp for publishers who want to give good tweet.
09.01.10
Follow the money

Online metrics shift from page views and uniques to a more tangible measure of success: revenue.
09.01.10
Mac|Life gets social with new iPad app

New app for Mac enthusiast title lets readers rate reviews, add comments and share articles.
09.01.10
The Nation magazine 2.0

The Nation re-launched in the spring and is now making up after a late start.
08.31.10
Conde Nast's Reddit rebellion

What, in the larger context, does Reddit's rebellion mean to established media entities seeking to acquire scrappy start-ups?
08.31.10
How will location-based services play out for publishers?

Location-based services are all the rage ― except most people don't use them.
08.30.10
6 ways to boost online content volume

More options for resource-constrained media companies looking to supplement original content.
08.30.10
USA Today gets serious about going digital

USA Today announced that it will undertake a major shift from a print focus to digital distribution channels.
08.27.10
Content syndication gets more niche-oriented

Rise of topic-focused content providers helps publishers supplement their own sites.
08.27.10
NPR taps into local expertise with Argo Project

Will nonprofit journalism pick up the slack of declining local news coverage?
08.26.10
Economist seeks to replicate ‘immersive’ qualities of print on iPhone and iPad

Forthcoming apps, due later this year, will focus on ‘lean-back’ reading experience.
08.25.10
iPad paves the way for made-for-mobile publications

Sideways and Nomad Editions launch new digital-only magazines.
08.25.10
Researcher predicts iPad will reign over tablet market through 2012

 Rivals will take awhile to catch up to the iPad, according to research firm iSuppli.
08.25.10
Targeted display ads seen driving online ad spend

National, local advertisers both seen investing heavily in targeted ads as ROS buys decline.
08.24.10
18-34 year olds trust mail & FSIs over social media for direct marketing offers

According to a new study 18-34 year olds prefer to learn about marketing offers through postal mail and newspapers rather than social media platforms.
08.24.10
Digg v 4 alpha's new 'My News' tab

New features improve publishers' options for distributing content. 

08.24.10
The misused and overused: digital media buzzwords

Engage, monetize, optimize ― what do these words really mean?
08.23.10
Exchange services help publishers sell, buy audience data

Evolving audience data marketplace promises new revenue opportunities.

08.20.10
A ‘niche within a niche’: Behavioral targeting for B2B advertisers

Canon launches BT advertising platform across its 45 B2B sites.
08.20.10
For publishers, it's a question of semantics

Automated tagging was once a luxury among large publishers, but a new generation of open-source semantic tools are helping smaller publishers to augment their manual tagging methods. Here are four ways publishers can harness semantic metadata tools to improve their digital initiatives.
08.19.10
Facebook Places: What it means for media brands

Facebook has launched its much-anticipated location-based service, "Facebook Places," which allows users to "check in" to certain locations such as restaurants, bars, music festivals, etc. Find out how journalists and app-builders both can use the service.
08.19.10
Hearst Magazines sees 29% YOY growth of digital properties

Core digital sites also show 46% growth in advertising revenue.
08.18.10
10 key elements of a digital media kit

Don’t underestimate the importance of your online media kit for attracting (or repelling) media buyers.