More and more traditional journalists recognize the benefits of blogging and social media, but many just can't figure out how to add them to their existing workload. Roland Legrand recommends colleagues do everything they usually do, except now they should do it publicly.
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Self-proclaimed social media experts are everywhere, but not all of them understand the technology that makes social media possible. Is it possible for someone to give good social media advice if they don't really understand how the internet works? These survey results shed some light on how technically knowledgeable social media experts really are.
ReadWriteWeb provides a summary of SXSW 2010 sessions that marketers and online strategists should find useful and thought-provoking.
Although Google’s newfound enthusiasm for video has created more competition for fewer traditional search results, it has enabled sites with video assets—even sites that would otherwise score poorly in the Google index—to successfully achieve first-page rankings.
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