There are plenty of reasons why the traditional media business, including advertising, is in the shape it is in. But one of the primary flaws is a failure to appreciate how the web and the democracy of distribution have disrupted the structure of the media industry. Original Story
Internet users are sending a message most media companies aren’t ready to hear: They want to share, reuse and remix your content. To leaders of news organizations and other media, this probably means one thing: copyright violation. But with a new style of publishing, they could turn it into an opportunity. Original Story
Hyperlocal publishers have no shortage of ad networks to choose from. So how do you choose? Street Fight looked at five of them to get a sense of the offerings available. Original Story
Rapid adoption of QR codes and other action codes is only part of the story in a new study from Nellymoser. More important is the way that marketers are learning to use them more effectively. Nellymoser examined all 2011 issues of the top 100 U.S. magazines and found that use of action codes increased 439 percent increase from January through December. Original Story
In what could be a sign of things to come, Facebook has hired Dan Fletcher, former social media director at Bloomberg, to be its managing editor. A source tells Business Insider that Facebook could be looking at LinkedIn's LinkedIn Today as a possible model. Original Story
Fueled by new technologies and rapid device adoption, total U.S. spending on mobile media is expected to grow 30% this year to $55 billion, according to a new forecast from market research firm PQ Media. The forecast combines mobile revenue generated from providing content and access as well as marketing and advertising. Original Story
Bleacher Report is using part of the $22 million cash infusion it received last summer to hire 20 bona fide writers. The move to add more professionals may in part be to persuade advertisers that it’s a quality brand. Also see: Premium content makes a comeback.Original Story
In a world of traffic-hungry aggregators and curators, premium publishers are re-discovering the importance of original content for building audience loyalty and growing revenues. The trick is finding the right balance between quantity and quality – and investing smartly in both. Full Story