News from the Web

Media mandate: Embrace the disruption

There are plenty of reasons why the traditional media business, including advertising, is in the shape it is in. But one of the primary flaws is a failure to appreciate how the web and the democracy of distribution have disrupted the structure of the media industry. Original Story

source: GigaOm

    News from the Web

    Adapting media models in the age of sharing

    Internet users are sending a message most media companies aren’t ready to hear: They want to share, reuse and remix your content. To leaders of news organizations and other media, this probably means one thing: copyright violation. But with a new style of publishing, they could turn it into an opportunity. Original Story

    source: Poynter

      Staff Picks

      News from the Web

      5 hyperlocal ad networks

      Hyperlocal publishers have no shortage of ad networks to choose from. So how do you choose? Street Fight looked at five of them to get a sense of the offerings available. Original Story

      source: Street Fight

        News from the Web

        QR code adoption increases rapidly

        Rapid adoption of QR codes and other action codes is only part of the story in a new study from Nellymoser. More important is the way that marketers are learning to use them more effectively. Nellymoser examined all 2011 issues of the top 100 U.S. magazines and found that use of action codes increased 439 percent increase from January through December. Original Story

        source: ClickZ

          News from the Web

          Facebook hires managing editor

          In what could be a sign of things to come, Facebook has hired Dan Fletcher, former social media director at Bloomberg, to be its managing editor. A source tells Business Insider that Facebook could be looking at LinkedIn's LinkedIn Today as a possible model. Original Story

          source: Business Insider

            News from the Web

            Mobile media forecast: $55B

            Fueled by new technologies and rapid device adoption, total U.S. spending on mobile media is expected to grow 30% this year to $55 billion, according to a new forecast from market research firm PQ Media. The forecast combines mobile revenue generated from providing content and access as well as marketing and advertising. Original Story

            source: MediaPost

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